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The Kenya B2B Playbook

Free guides, templates, and intelligence for selling to Kenyan institutions. Built by the team behind Fanel.

The Kenya Institutional Procurement Calendar 2026

Month-by-month breakdown of when each sector opens budgets, accepts proposals, and closes fiscal years. Time your approach right.

10 min read·All

Who Makes the Buying Decision? A Sector Map

For each of Kenya’s 7 key sectors: who identifies the need, who processes procurement, who decides, and who approves. Approach the right person first.

12 min read·All

7 Cold Email Templates for Kenya’s B2B Market

Sector-specific, culturally tuned email templates that respect Kenyan business norms. Plus timing, follow-up rules, and common mistakes.

8 min read·All

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These guides show you the playbook. Fanel helps you execute it — finding buyers, drafting outreach you approve, and keeping meetings on your calendar.

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